Your Website Should Be Making Sales While You Sleep.
I build strategic Shopify websites for fashion, beauty, wellness and lifestyle brands — designed to stop the scroll, build trust, and turn browsers into buyers with a clean UX, better product discovery a smoother path to checkout — and a brand experience that actually reflects your value.
Featured Work
A selection of recent Shopify website builds across fashion, beauty, wellness & lifestyle brands.
Simone Perele
Fashion | eCommerce Manager
Bo and Luca
Bridal | Migration & Custom Design Build
Skinetc.
Beauty & Wellness | Shopify Redesign & CRO
Lifestyle | UX & CRO Optimization
Designed to convert — not just look good
Most brand founders come to me with a website that looks okay but isn't actually doing its job — low conversions, high bounce rates, and a checkout flow that's losing sales at every step.
I fix that. Every Shopify build I create is structured around buyer psychology, clean navigation, and a design that moves visitors through your store with intention — so you stop leaving money on the table.
Every site is built on a premium Shopify 2.0 theme, so you can manage it confidently in-house without needing a developer on speed dial.
I've built 35+ Shopify and Squarespace stores for some of the most beautiful brands in fashion, beauty and wellness — and every single one starts with the same question: what does your customer need to see, feel, and trust to buy from you?
That's what I design around.
Not trends. Not templates. Strategy.
Starter Shopify Website Setup
The Starter Shopify Website Setup is designed to get your store live, polished, and ready to sel.
Perfect for: New businesses, digital product sellers, and service brands launching their first strategic Shopify store.
What you'll walk away with: A polished, live Shopify store that's ready to sell — in under 2 weeks, without the DIY headache.
Delivery: 7–10 business days from receiving all required content.
Pickup currently not available
Premium Shopify Website Design
The Premium Shopify Website Design package is for eCom brands ready to elevate, scale, and stand out. This is a fully customised Shopify website designed with buyer psychology, conversion strategy, and long-term growth in mind.
Perfect for: Established eCom brands ready to stop leaving revenue on the table and invest in a site that works as hard as they do.
What you'll walk away with: A fully custom, conversion-optimised Shopify store built to scale with everything set up so you can focus on growing, not fixing.
Fully customised Shopify website design
*Paid theme, complex custom development and migrations quoted separately.
Custom Shopify builds of this scope typically start at $5,000+ with larger agencies. You get boutique strategy at a fraction of the cost.
Delivery: 14–21 business days from receiving all required content.
Need something tailored to your business?
Not sure which package fits?
Tell me about your project and I'll send you a personalised recommendation, a custom quote, and a complimentary audit of your current site identifying exactly where you're losing sales.
I take on a limited number of custom projects each month. If you're thinking about it, now's the time to reach out.
Select the Shopify website design package that best suits your business and complete your purchase to secure your spot.
Step 2: Complete Onboarding
After purchase, you’ll receive an onboarding email with a short questionnaire it takes about 15 minutes and gives me everything I need to get started. No lengthy briefs or back-and-forth
Step 3: Design & Build
Your Shopify website is designed and built with strategy, user experience, and conversions in mind. You'll always know where things are at. Revision rounds mean nothing goes live without your sign-off.
Step 4: Launch & Handover
Your Shopify website is finalised, tested, and launched — ready to sell. You’ll receive handover guidance so you can confidently manage your site moving forward.
Yes — I offer full Shopify website redesigns as well as new builds.
No. Shopify themes, subscriptions, and app fees are billed directly by Shopify and are not included in the service price.
The build does come with any of the FREE shopify 2.0 themes which constantly have updates and easy to manage.
Yes. Additional pages, custom functionality, or advanced features can be quoted separately.
Payment plans may be available upon request for the Premium Shopify Website Setup ONLY. Please enquire before purchasing.
Starter Setup typically take 7–10 business days.
Premium Setup take 14–21 business days once all assets are received.
Yes. All websites are built using Shopify 2.0 themes designed for simple in-house management and low ongoing maintenance.
