Why Most People Get Mediocre Results From AI
AI is only as powerful as the prompts you give it. These are the exact Claude prompts we use to sharpen brand voice, build content strategy, and save hours every week.
They type one vague sentence and expect magic. "Write me an Instagram caption." The result? Generic. Forgettable. Nothing that sounds like them.
The secret to getting brilliant results from Claude is context. The more you tell it about your brand, your audience, your voice, and your goal the better the output. Think of Claude as your smartest team member. A smart team member who has never met you and needs a detailed brief before they can do good work.
Here are 10 prompts built to get you elite-level results across the most important areas of your business.
Content & Copy Prompts for Claude
PROMPT 01 — BRAND VOICE ANALYSIS
"I'm going to paste 5 Instagram captions I've written. Analyse them and give me a 3-paragraph description of my brand voice — including tone, vocabulary, sentence rhythm, and what makes it distinct. Then create a Brand Voice Guide I can paste into future prompts to keep all AI-generated content on-brand."
PROMPT 02 — INSTAGRAM CAROUSEL
"Act as a social media strategist who specialises in high-performing Instagram carousels. Write a 7-slide carousel on the topic: [YOUR TOPIC]. My audience is [DESCRIBE AUDIENCE]. My brand voice is [PASTE VOICE GUIDE]. Slide 1 should be a scroll-stopping hook. Slides 2–6 should each contain one insight with a 1–2 sentence explanation. Slide 7 should be a call to action. Format it as: SLIDE 1: [copy]. SLIDE 2: [copy]."
PROMPT 03 — CONTENT PILLAR BUILDER
"My business is [DESCRIBE YOUR BUSINESS]. My ideal client is [DESCRIBE YOUR CLIENT — their age, job, goals, frustrations]. Create 4 content pillars for my Instagram that balance education, entertainment, connection, and sales. For each pillar, give me: the pillar name, 2 sentences explaining why it serves my audience, and 5 specific post ideas."
PROMPT 04 — EMAIL SUBJECT LINE GENERATOR
"I'm sending a sales email for [DESCRIBE YOUR OFFER]. The price is [PRICE]. My audience's biggest fear is [FEAR] and their biggest desire is [DESIRE]. Write 15 email subject lines — 5 curiosity-based, 5 urgency-based, and 5 benefit-based. Rate each one out of 10 and explain your rating."
Strategy & Business Prompts
PROMPT 05 — OFFER POSITIONING AUDIT
"Here is my current offer description: [PASTE YOUR OFFER DETAILS]. Audit it across these 4 dimensions: (1) Clarity — does it immediately communicate who it's for and what result they'll get? (2) Differentiation — does it stand out or could any competitor say this? (3) Value communication — does it justify the price? (4) Call to action — is the next step obvious? Give me a rewritten version based on your audit."
PROMPT 06 — IDEAL CLIENT PROFILE
"Act as a brand strategist. I'm building a business that [DESCRIBE WHAT YOU DO]. Based on this, create a detailed Ideal Client Profile. Include: demographics, psychographics, the specific problem they have before finding me, the language they use to describe that problem, their top 3 objections to buying, what success looks like to them, and what platforms they use to find solutions. Write it in second person as if speaking directly to them."
PROMPT 07 — 30-DAY CONTENT CALENDAR
"Create a 30-day Instagram content calendar for a [TYPE OF BUSINESS] targeting [IDEAL CLIENT]. The calendar should include a mix of: educational posts, personal story posts, engagement posts, and 4 soft-sell posts throughout the month. Format as a table with columns: Day, Post Type, Topic, Format (reel/carousel/single/story), and Primary Goal."
PROMPT 08 — SALES PAGE OUTLINE
"Write a full sales page outline for [YOUR OFFER]. Include: headline (with 3 options), subheadline, who this is for, the problem section, the solution section, what's included, results/testimonial placeholders, the investment section with price anchoring, FAQ section with 6 common objections answered, and a closing CTA. Keep the tone [DESCRIBE YOUR TONE — e.g., warm, direct, luxury, casual]."
Visual & Brand Prompts
PROMPT 09 — BRAND MOOD DIRECTION
"I'm building the visual identity for [DESCRIBE YOUR BRAND]. My brand values are [3 VALUES]. My ideal client is [DESCRIBE]. The emotion I want people to feel when they see my brand is [EMOTION]. Generate a visual direction guide including: recommended colour palette with hex codes, typography pairings (headline font + body font), mood words, photography style description, and 5 specific adjectives that should describe every visual element I create."
PROMPT 10 — PINTEREST SEO DESCRIPTIONS
"I'm creating Pinterest pins to drive traffic to my [blog post / product page / lead magnet]. The URL is about: [TOPIC]. My target audience searches for things like [LIST 5 SEARCH TERMS THEY MIGHT USE]. Write 5 different Pinterest pin descriptions (150–300 characters each) that include natural long-tail keywords, a clear value statement, and a call to action. Optimise for search, not social."
The Most Important Rule of AI Prompting
Never use AI output as your final output. Use it as a first draft and a thinking partner. The best results come from a conversation. Prompt, review, refine, then prompt again. The founders using AI to grow fastest aren't the ones copying and pasting. They're the ones treating Claude like a skilled collaborator. It needs direction, feedback, and your brand context to do its best work.
That's the edge. Not the tool — the way you use it.